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Corporate Partnerships and Coworking Spaces

In many ways, coworking spaces are the antithesis of traditional corporate culture. With an environment based on flexible working spaces and 24-hour availability, coworking offices have a fluidity that is nearly non-existent in most 9-5 offices. However, because coworking spaces have become so prevalent, and because coworking spaces are producing some of the most innovative products and services, coworking centers and corporations have formed tentative bonds that offer benefits to each partner.

Money
The coworking economic model is not always the most stable. Because coworking lease agreements tend to be highly fluid, coworking managers don’t always know how much revenue is going to be coming in month over month. Corporate sponsors can lend stability to a coworking company’s budget. With an annual sponsorship, the coworking company sees stable revenue and the corporations gets brand exposure to up-and-coming professionals.

Space
Sometimes, coworking spaces get over-run with members who need space to work. And sometimes, corporations have dozens of empty cubicles to fill. A space exchange helps balance the desk equation by offering an additional resource for each side throughout the year. In conjunction with a corporate sponsorship, a desk exchange program can really help both sides use square footage effectively.

Collaboration
Some of the most innovative thinking happens inside coworking spaces. And some of the best resources are locked up inside the corporate structure. For example, a manufacturer with unused machine time might need a new innovative product to produce. And a coworking team might have some great ideas without the financial resources to produce a prototype or finish product. By coming together, both sides of the equation get to maximize resources with minimum risk.

It’s not always easy for corporations and coworking spaces to find each other. Generally, collaboration must come about through casual contact at MeetUp events and networking parties. And as with any possible endeavor, the partnership takes time to develop into something highly productive. However, coworking spaces are the center of enterprise thinking. And corporations will remain the core of financial resources. So each side has the motivation to seek out the other and find common ground for development.